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The soft serve formula was first developed in 1938 by John Fremont "Grandpa" McCullough, (1871‒1963), and his son Bradley. They convinced friend and loyal customer Sheb Noble to offer the product in his ice cream store in Kankakee, Illinois. On the first day of sales, Noble dished out more than 1,600 servings of the new dessert within two hours. Noble and the McCulloughs went on to open the first Dairy Queen store in 1940 in Joliet, Illinois. While this Dairy Queen has not been in operation since the 1950s, the building still stands at 501 N Chicago St. as a city-designated landmark. Since 1940, the chain has used a franchise system to expand its operations globally. The state with the most Dairy Queen restaurants is Texas. The Texas Dairy Queen Operators' Council facilitates marketing and the food system in Texas. Dairy Queen International is the parent company of Dairy Queen. In the US, it operates under American Dairy Queen. It is a wholly owned subsidiary of Berkshire Hathaway. At the end of its fiscal year 2006, Dairy Queen reported over 5,600 stores in more than a dozen countries; about 4,600 of its stores (approximately 85%) were located in the United States.
DQ was an early pioneer of food franchising, expanding its 10 stores in 1941 to 100 by 1947, 1,446 in 1950, and 2,600 in 1955. The first store in Canada opened in Melville, Saskatchewan, in 1953. The red Dairy Queen symbol was introduced in 1959. The company became International Dairy Queen, Inc. (IDQ) in 1962. In 1987, IDQ bought the Orange Julius chain. It was acquired by Berkshire Hathaway in 1998. Dairy Queens were a fixture of social life in small towns of the Midwestern and Southern United States during the 1950s and 1960s. In that role, they have often come to be referenced as a symbol of life in small-town America, as in Walter Benjamin at the Dairy Queen: Reflections at Sixty and Beyond by Larry McMurtry, Dairy Queen Days by Robert Inman, and Chevrolet Summers, Dairy Queen Nights by Bob Greene.
In 1990, DQ introduced the Breeze, a healthier option of the Blizzard made with frozen yogurt. In 2000, the Breeze was removed from the menu as there was little demand such that the frozen yogurt was going bad before it could be used.
In 2012, this fast food restaurant chain introduced the Orange Julius line to their menus.
Founded : 1938
Address : 2451 Needles Hwy
Needles, CA 92363
Website : www.dairyqueen.com
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